Webinar Replay

Own Your Fans: BYU's Strategy for App-Driven Engagement & Revenue Growth

Frustrated with constantly changing algorithms and diminishing returns on social media?  Discover how Brigham Young University (BYU) revolutionized its fan engagement by prioritizing its owned and operated app.

This webinar reveals BYU's journey, moving beyond social media's limitations to cultivate deeper fan connections and drive significant increases in app usage, content consumption, and ticket sales. Learn how the strategic partnership between WMT and WSC Sports empowered BYU to deliver unique, personalized content experiences through automated, rules-based distribution. Take away actionable insights on leveraging technology to supercharge your content personalization strategy and build a loyal fan base within your own branded app.

Moving Beyond Social Media Limitations

Learn how prioritizing an owned and operated app can lead to deeper fan connections, increased control over content distribution, and the ability to build sustainable revenue streams independent of social media algorithms. 

The Impact of Strategic Technology Partnerships

Discover the power of integrating specialized technologies, such as WMT Digital's app development expertise and WSC Sports' AI-driven content personalization through "In-App Stories," to significantly enhance the fan experience within their own apps.

Actionable Strategies for Audience Ownership

Hear a blueprint for adopting an app-centric strategy.