Is your data stuck in 2005?

Many athletic departments are drowning in spreadsheets—tracking game performance, academics, fundraising, ticket sales, and more. Siloed information blocks insights and makes holistic decisions impossible. WMT brings your analytics together to drive better outcomes.

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The Best College Sports Apps Offer The Most Insights

In today's competitive world of college athletics, metrics are king. WMT combines cutting-edge tools with a team of experts who specialize in turning complex data into actionable insights. We don’t just deliver platforms—we partner with you to unlock opportunities and drive meaningful results.

The Right Metrics at the Right Time, for the Right Audience

Effective data strategy hinges on delivery, communication, and scenario-based reporting. A well-designed dashboard gives every team—from game-day operations and facilities management to coaching staff and administration—the specific insights they need to make impactful decisions. Here are the key elements that every AD’s reporting should include:

Financial Performance
Ticketing & Fundraising
Academic Performance
Game Performance
Compliance
Fan Engagement

Gather and Activate First-Party Data

Collect valuable information directly from your fans and students to personalize experiences, optimize ticket sales, and improve fundraising. First-party data gives you the tools to make smarter decisions and build stronger connections.

Why Schools Trust WMT

Engaging fans has never been more important… and complex. WMT’s approach to partnership meets the unique needs of your athletic department with tailored strategies that align with your goals. With a proven track record of success in college athletics, we’ve earned the trust of schools nationwide by consistently delivering results that drive performance and growth.

The customization and personalization for the user is truly a first-class experience. As exciting as this launch is, it represents only the beginning of what's to come as we will constantly add more features during this partnership.

Daniel Watkins

Auburn Senior Associate AD of Marketing & Revenue Generation

“The day we started working with WMT, we added a valuable member to our Hawkeye team. WMT immediately developed the trust of our department and enhanced our SEO and digital marketing to new levels. They genuinely care and make time to communicate with weekly reports. WMT develops customized plans that generate unbelievable results.”

Kelsey Lavadiere

Assistant Athletic Director, Marketing Iowa Hawkeyes